At H4B Boston, our singular focus on rare disease has led us to principles that are often outside of those in traditional healthcare marketing.
Our guiding insight: There is no one ‘rare disease’ playbook. Each community has its own unique experience. Best practices that succeed in one area can have a very different impact in another.
You’re in good hands though, because our strategic advisory team brings incredible depth and breadth of experience navigating pivotal moments across a rare disease product or portfolio’s life cycle — from early commercial analysis and insight development, advocacy and community engagement strategy, scientific platform, and brand development through LOE. And, whether for disease state education or promotional advertising, our creative team transforms the complex science of rare diseases and life-changing therapies into powerful campaigns and brand experiences for HCPs, patients, and caregivers.
